Get Proposal
020 3633 2653
Get Proposal
020 3633 2653
Get Proposal
020 3633 2653

SEO SERVICES

Site Migrations.

Viaduct Generation’s website migration services can help you move to a new CMS or Host without damaging your SEO.
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SEO Services

HOME | SEO | Site Migrations

Outgrown your current CMS or hosting provider?

The prospect of a migration may be daunting but it doesn’t have to be. With Viaduct Generation’s migration service, moving to a new CMS or hosting provider couldn’t be easier.

Whether you’re moving between WordPress and Shopify, Wix and WooCommerce, CMS Hub and Magento, or many other content management services on the market, we can help ease the site migration.

We can help with data transfer, ensuring speed and accuracy with minimal disruption to your business, allowing you to reap the benefits of a new CMS.

Similarly, switching to a new web host can be a long and frustrating process too. Maybe a shared server isn’t working for your website any more and you’re looking to boost your site speed and SEO with a new host.

Switching to a new host doesn’t have to be the arduous process it may initially seem like. Viaduct Generation can handle the entire migration for you, ensuring an accurate and fast transfer with minimal downtime for your business.

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A website migration to a new CMS or
hosting provider is a great opportunity to
review and renew your SEO efforts.

We’ll take comprehensive backups of your old site for your peace of mind. Storing the website files safely and securely, we’ll make sure there’s no chance of data loss throughout the process.
We ensure total security while migrating your pages to the new server you’ll be hosting them on. By using powerful data encryption for your website login details and permanently erasing them afterwards, we’ll make sure that all your data is safe and secure.
Search engine optimisation is at the heart of everything we do as a digital marketing and PR agency. When migrating your new website, we’ll use SEO best practices to ensure great SEO performance. From making sure that your new site’s pages are indexed by Google and other search engines to helping build a clear site architecture and hierarchy, we’ll help search engines and organic traffic find your new site with ease. Migrations are also an opportunity to fix elements of SEO such as URL structure, internal links, or domain names; we’ll work with you to give your SEO a refresher on the new site.
Transferring a website to a new CMS can be a long and arduous process. We’ll take the hassle out of your hands with our super easy data transfer capabilities, eliminating website downtime. By creating a detailed plan of your website, we’ll ensure that all your content migrates effectively and smoothly. Working with our tried and tested website migration checklist, we’ll make sure the migration goes without a hitch.
We’ll ensure that all traffic to your old website redirects to the updated site on your new CMS provider. By setting up effective redirects for all URLs and internal links, we’ll make sure that your website visitors enjoy a seamless experience without encountering 404 error pages. The redirects are also beneficial for SEO because a redirect from one URL to another preserves the SEO authority of your pages. We’ll create a detailed map of redirects to ensure that all old pages redirect to a new site page.
If your CMS doesn’t automatically offer a sitemap, we’ll ensure that your sitemaps are updated and it’s easy for Google to crawl your new URLs.
We’ll make sure that the new site’s URLs are clean and well structured for an improved user experience and better SEO. Using clear words instead of gibberish combinations of letters and numbers is great for your SEO and a website migration is the perfect opportunity to implement this during the redirects.
We’ll run tests of your website before and after the migration, analysing its SEO standing and using data from Google Analytics. In the post-launch website testing, we’ll identify any remaining bugs and problems that need to be fixed so they can be tackled immediately. We’ll also check that all redirects and internal links are working the way they should to provide a seamless user experience.

ASIMO METHODOLOGY

For Site Migrations under the ASIMO methodology, Analysis involves assessing the current site structure, SEO performance, and identifying potential risks of migration. The Strategy phase develops a comprehensive plan to maintain SEO equity and ensure a smooth transition. Implementation includes executing the migration plan, with careful attention to redirects, URL structure, and on-site optimisation. Monitoring post-migration tracks site performance, indexing status, and user experience to quickly resolve any issues. Optimisation focuses on enhancing site performance and SEO post-migration, ensuring the new site exceeds previous benchmarks.

Our client says

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Viaduct Generation has been a great fit for us. From the start, the relationship has been as important as the work. We felt that the team shared our excitement about the possibilities of SEO for FMIS and have always been willing to go the extra mile to help us build the basis of a long term relationship.

We accepted that SEO is a long term investment, but even within the first year we have seen an increase of over 100% in natural search traffic and clicks in our target areas.

John De Robeck, FMIS
Sales and Partnerships Manager