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Frequently Asked Questions.

A client’s journey starts with a question. Below we have collated a list of our most frequently asked questions to get you started, and to provide answers to your first-stage queries.

Your Roadmap to
SEO Success.

Explore our collection of in-depth guides, each tailored to equip you with the skills and insights necessary to navigate the ever-evolving landscape of SEO and to achieve remarkable results.

Why Choose VIADUCT GENERATION as Your SEO Agency?

Choosing the right SEO company to manage your campaigns is a pivotal decision. At Viaduct Generation, we stand out in the bustling landscape of SEO services by implementing a unique, proven process that delivers consistent results. Below are the reasons why we are recognised as the leading SEO agency in London, committed to ethical practices and innovative solutions.

SEO stands for Search Engine Optimisation, a renowned digital marketing strategy used to organically rank high on Search Engines such as Google, Bing, Baidu or Yahoo!. In layman’s terms, it is the process that brands use to increase their online visibility by looking at things like: keywords, website structure, content performance, user experience, device usability and so much more.

We teach you how to fish. Although we offer small to medium sized businesses cost-effective access to an enterprise SEO platform, what really drives us is our commitment to client support. Our approach is driven by our goal of turning you/your team into independent, knowledgeable users of this game-changing technology. As a standard, all our packages include training calls, videos, documents and news updates to help you master the platform. Higher levels of service include full implementation and weekly consultation meetings to help you create engaging, target-oriented marketing strategies.Want to see the incredible power of SEO data? 

Book a free website review here.

Think about it like this. 93% of online experiences begin with a search engine. Search engines are the biggest digital discovery tools. Therefore, if growing your branded platform and funneling more traffic to your social channels is your goal, then placing website visibility as a high priority is essential. Want to find out more about how we can help you with your SEO?

Book a demo here.

Calculating the ROI for SEO will vary depending on your industry. For example, 320 people search for the phrase “wedding venues in Wales” every month, or variations like ‘wedding venues Wales’. If you are the first result on Google, we calculate that this would bring approximately 110 people to your website every month. Many of these people looking for wedding venues in Wales may have not heard of your brand before. Presuming 0.5% of those people booked a wedding venue once, this one search term would bring you 6-7 new customers every year. 

Discover how much you could increase your web traffic by booking a free website review today.

Most SEO’s calculate that it takes between 3 to 6 months for companies to start seeing results. This prediction is generally quite precise. However, it is important to note that on average only 5.7% of all new pages will get to Google’s top 10 within the first year.

The average cost of SEO in the UK will differ based on the agency you are speaking to. Their size, credentials and your business credentials will have an effect on the price you are quoted. Generally speaking, you should expect to pay anything between £50 and £10,000 per calendar month for SEO services. Due to our partnership with Searchmetrics, our prices are, on average, 30-40% more cost effective than the industry standard. 

Want to hear more about our packages? Get a free website review here and we will get back to you with a quote.

At Viaduct Generation, we make all our encounters with our partners as personable as possible. We kick things off with a comprehensive meeting to identify your goals. This can happen in your office, in ours or even via Zoom if we are unable to meet face to face.

In the meeting, we ask a specific set of questions to help us understand your business, your team and your target market. Once we have aligned on everything, we’ll then identify opportunities for increased organic page ranking. These insights will help inform your marketing focuses, as they begin to reveal what your market trends are.

We believe that complete transparency and continuous communication is essential, especially when building and maintaining healthy relationships with our clients. Depending on your needs, we offer daily, weekly or monthly customised data dashboards, complete with commentary explaining your online performance at the time. We also like to schedule fortnightly catch up calls where we can cover any questions you may have.

The short answer is no. 

A word of advice – do not trust any SEO agency or individual who guarantees specific rankings in X amount of time. Far too many variables and factors affect organic rankings on a daily basis; too much for anyone to be able to guarantee specific results. What we can guarantee, however, is a comprehensive, holistic SEO and content strategy. We offer recommendations that will enact positive change towards your organic development plan and will grow your organic visibility over time.

The answer is very simple. If you want long term traffic and have the patience to wait several months to start seeing results, then SEO is for you. However, if you want instant results and are willing to splash the cash, then PPC is for you. At Viaduct Generation, we recommend using SEO for your overall website, and PPC for specific landing pages that you want to get instant traffic on. A combination of the two will enhance both these practices.

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to being advertisements. Paid search results are advertisements that appear at the top of search engine results pages and are marked as ads.

Backlinks are links from other websites to yours. They act as a vote of confidence and can improve your site’s authority and ranking on search engines. Quality and relevance of backlinks are crucial for effective SEO.

Technical SEO refers to optimising the infrastructure of your website, such as improving page speed, ensuring mobile-friendliness, and using HTTPS. It’s essential because it helps search engines crawl and index your site efficiently.

SEO (Search Engine Optimisation) focuses on improving organic search rankings, while SEM (Search Engine Marketing) includes both SEO and paid advertising efforts to increase visibility on search engines.

While social media activity itself does not directly impact SEO, it can drive traffic to your website and increase brand visibility. Social signals can also indirectly affect SEO by amplifying content and generating backlinks.

Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability of a website. They are important because they impact user experience and are considered ranking factors by Google.

International SEO involves optimising your website to rank well in different countries and languages. This includes using hreflang tags, localising content, and ensuring that international versions of your site are properly indexed.

A content audit is the process of evaluating all the content on your website to determine what can be improved, updated, or removed. It helps in keeping your content relevant and aligned with SEO best practices.

A positive user experience can lead to lower bounce rates and higher engagement, both of which are favourable signals to search engines. Good UX design can improve navigation, page load times, and overall accessibility.

A landing page is a standalone web page designed for a specific marketing campaign. It is important because it focuses on a single call to action, which can improve conversion rates.

Regularly updating your website’s content is crucial for SEO. Fresh content can improve your site’s relevancy and help it rank better on search engine results pages.

Mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking. This approach reflects the increasing number of users accessing the web via mobile devices.

Yes, a website redesign can significantly impact SEO. It’s important to maintain SEO best practices during a redesign, such as preserving URL structures and 301 redirects to avoid losing rankings.

Common SEO mistakes include keyword stuffing, neglecting mobile optimisation, ignoring meta descriptions, and failing to use analytics tools to track performance.

Local SEO focuses on optimising your online presence to attract business from local searches. This includes optimising Google My Business listings, managing online reviews, and using local keywords.

A conversion is any desired action that a user takes on your website, such as making a purchase, signing up for a newsletter, or downloading a resource.

An SEO audit involves reviewing your website’s on-page and off-page elements, technical aspects, and current rankings. The goal is to identify areas of improvement to boost search engine visibility.

Schema markup is a form of microdata that helps search engines understand the content on your pages. It can enhance your search results with rich snippets, improving click-through rates.

Long-tail keywords are specific, longer phrases that users are more likely to use when they are closer to making a purchase. They are less competitive and can drive more targeted traffic.

HTTPS is a secure version of HTTP, providing a secure connection between your website and its visitors. Google considers HTTPS as a ranking signal, making it important for both security and SEO.

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