Viaduct Generation

The way we search for information online is changing fast. We used to type questions into Google and scroll through blue links. Now, we ask AI tools like ChatGPT or rely on generative search engines like Perplexity AI that give us instant, conversational answers without needing to click at all. This shift is already having […]

Once again, Google has changed the way we search. This time, it’s not just a tweak to the algorithm or a layout shift on the results page. It’s something bigger. AI Overviews. You may have already seen them in action. They’re the boxes at the top of your search results that offer a ready-made summary

Driving traffic to your website is a major win, but if those visitors aren’t converting into customers, you’re leaving revenue on the table. Many businesses focus heavily on SEO and paid ads to bring in more users, only to find that their sales numbers remain stagnant. A high site visitor count looks great in reports,

Running a business comes with plenty of challenges, and search engine optimisation (SEO) shouldn’t be one of them. It also shouldn’t be prohibitively expensive, as it’s integral to every successful digital marketing strategy. Fortunately, there are plenty of free SEO tools and affordable paid options that can help you improve your rankings, boost traffic, and

Once an American holiday that didn’t make much of a ripple over the pond, in 2024, Statista predicted Black Friday spending in the UK would reach over £9 billion—and this figure will grow even more in the future. If you want to claim your share, it’s time to spruce up your SEO strategy and website

Google’s search algorithm is like a librarian in a massive, ever-growing library. But instead of pulling books off the shelf at random, this librarian carefully analyses each book’s content, relevance, and credibility to find the exact match you’re looking for based on an ever-evolving list of criteria. The algorithm is constantly learning and adapting, so

Ever-changing technologies, shifting consumer behaviours, and updating algorithms make search engine optimisation (SEO) a never-ending challenge. As we head into 2025, several trends are already emerging that will redefine how brands maintain their visibility in search results. This is what our crystal ball reveals when our team of experts take a look at the state

Tis the season of mistletoe, tinsel, and stockings hung by the fire. But for digital marketers, it’s also shopping season! The holidays are a crucial period for email marketing, as there are an abundance of opportunities to engage with customers and drive revenue. However, inboxes can also get flooded with promotional messages during this time.