Driving traffic to your website is a major win, but if those visitors aren’t converting into customers, you’re leaving revenue on the table. Many businesses focus heavily on SEO and paid ads to bring in more users, only to find that their sales numbers remain stagnant. A high site visitor count looks great in reports, […]
Traffic is High, But What About Conversions? CRO Best Practices to Boost Sales Read More »
Running a business comes with plenty of challenges, and search engine optimisation (SEO) shouldn’t be one of them. It also shouldn’t be prohibitively expensive, as it’s integral to every successful digital marketing strategy. Fortunately, there are plenty of free SEO tools and affordable paid options that can help you improve your rankings, boost traffic, and
Free (or Cheap) SEO Tools That You Could Use as a Business Owner Read More »
An effective search engine optimisation (SEO) strategy only gets you halfway; you also need to know how to track SEO performance. This is where SEO reporting enters the equation—it’s like the scoreboard that tells you whether your online marketing efforts are winning or you need a new play. If you want to get ahead in
SEO Reporting: KPIs and Everything You Need to Know Read More »
Once an American holiday that didn’t make much of a ripple over the pond, in 2024, Statista predicted Black Friday spending in the UK would reach over £9 billion—and this figure will grow even more in the future. If you want to claim your share, it’s time to spruce up your SEO strategy and website
Post-Black Friday Clean-Up: Preparing Your Website for Next Year’s Strategy Read More »
Google’s search algorithm is like a librarian in a massive, ever-growing library. But instead of pulling books off the shelf at random, this librarian carefully analyses each book’s content, relevance, and credibility to find the exact match you’re looking for based on an ever-evolving list of criteria. The algorithm is constantly learning and adapting, so
A Complete History and Timeline of Google Algorithm Updates Read More »
Ever-changing technologies, shifting consumer behaviours, and updating algorithms make search engine optimisation (SEO) a never-ending challenge. As we head into 2025, several trends are already emerging that will redefine how brands maintain their visibility in search results. This is what our crystal ball reveals when our team of experts take a look at the state
2025 Predictions for SEO Read More »
Tis the season of mistletoe, tinsel, and stockings hung by the fire. But for digital marketers, it’s also shopping season! The holidays are a crucial period for email marketing, as there are an abundance of opportunities to engage with customers and drive revenue. However, inboxes can also get flooded with promotional messages during this time.
Email Marketing Tips to Keep in Mind Over the Holiday Season Read More »
The release of the 2023 Diversity in SEO Report by Viaduct Generation has revealed the lack of Black-owned businesses visible in the Search Engine Results Pages (SERPs). The report’s findings shed light on a critical issue that demands urgent attention and rectification in industries such as Automobile, Baby care, Beauty, Electronics, Events, Health and Fitness,
Breaking Barriers in SEO: Viaduct Generations’ 2023 Diversity in SEO Report Read More »
In the ever-evolving digital landscape, search engine optimisation (SEO) has become a crucial element in ensuring online success. As businesses and websites strive to improve their visibility and rankings on search engine result pages (SERPs), understanding the intricate world of SEO has become essential. One fundamental aspect of SEO that lays the foundation for organic
Technical SEO: Everything You Need to Know Read More »
When it comes to technical SEO, crawlability is the foundation to your website’s SEO health. It is one of the most important pieces of the puzzle when it comes to your online marketing efforts, a piece that is often overlooked and misunderstood. Having your pages crawled is an important factor in technical SEO, helping your pages
Understanding the Importance of Crawlability in Technical SEO Read More »
