An effective search engine optimisation (SEO) strategy only gets you halfway; you also need to know how to track SEO performance. This is where SEO reporting enters the equation—it’s like the scoreboard that tells you whether your online marketing efforts are winning or you need a new play. If you want to get ahead in […]
SEO Reporting: KPIs and Everything You Need to Know Read More »
Once an American holiday that didn’t make much of a ripple over the pond, in 2024, Statista predicted Black Friday spending in the UK would reach over £9 billion—and this figure will grow even more in the future. If you want to claim your share, it’s time to spruce up your SEO strategy and website
Post-Black Friday Clean-Up: Preparing Your Website for Next Year’s Strategy Read More »
Google’s search algorithm is like a librarian in a massive, ever-growing library. But instead of pulling books off the shelf at random, this librarian carefully analyses each book’s content, relevance, and credibility to find the exact match you’re looking for based on an ever-evolving list of criteria. The algorithm is constantly learning and adapting, so
A Complete History and Timeline of Google Algorithm Updates Read More »
Ever-changing technologies, shifting consumer behaviours, and updating algorithms make search engine optimisation (SEO) a never-ending challenge. As we head into 2025, several trends are already emerging that will redefine how brands maintain their visibility in search results. This is what our crystal ball reveals when our team of experts take a look at the state
Tis the season of mistletoe, tinsel, and stockings hung by the fire. But for digital marketers, it’s also shopping season! The holidays are a crucial period for email marketing, as there are an abundance of opportunities to engage with customers and drive revenue. However, inboxes can also get flooded with promotional messages during this time.
Email Marketing Tips to Keep in Mind Over the Holiday Season Read More »
The release of the 2023 Diversity in SEO Report by Viaduct Generation has revealed the lack of Black-owned businesses visible in the Search Engine Results Pages (SERPs). The report’s findings shed light on a critical issue that demands urgent attention and rectification in industries such as Automobile, Baby care, Beauty, Electronics, Events, Health and Fitness,
Breaking Barriers in SEO: Viaduct Generations’ 2023 Diversity in SEO Report Read More »
In the ever-evolving digital landscape, search engine optimisation (SEO) has become a crucial element in ensuring online success. As businesses and websites strive to improve their visibility and rankings on search engine result pages (SERPs), understanding the intricate world of SEO has become essential. One fundamental aspect of SEO that lays the foundation for organic
When it comes to technical SEO, crawlability is the foundation to your website’s SEO health. It is one of the most important pieces of the puzzle when it comes to your online marketing efforts, a piece that is often overlooked and misunderstood. Having your pages crawled is an important factor in technical SEO, helping your pages
Understanding the Importance of Crawlability in Technical SEO Read More »
So you’re looking to strengthen your company’s off page SEO strategy, and you may have heard the phrase ‘backlink audit’ floating around everywhere. Backlinks play a crucial part in determining page authority and rankings, but not all backlinks are created equal and some can even harm your website’s SEO efforts so it’s essential that you’re
Have you worked tirelessly on revamping your website’s on-page and technical SEO, just to find that it still isn’t generating the traffic it deserves? Well, here at VG we understand your frustrations, but are here to tell you that there is a solution – and it comes in the form of a handy little tactic
