Viaduct Generation

Breaking Barriers in SEO: Viaduct Generations’ 2023 Diversity in SEO Report 

The release of the 2023 Diversity in SEO Report by Viaduct Generation has  revealed the lack of Black-owned businesses visible in the Search Engine Results Pages (SERPs).  The report’s findings shed light on a critical issue that demands urgent attention and rectification in industries such as Automobile, Baby care, Beauty, Electronics, Events, Health and Fitness, […]

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Technical SEO: Everything You Need to Know

In the ever-evolving digital landscape, search engine optimisation (SEO) has become a crucial element in ensuring online success. As businesses and websites strive to improve their visibility and rankings on search engine result pages (SERPs), understanding the intricate world of SEO has become essential. One fundamental aspect of SEO that lays the foundation for organic

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Understanding the Importance of Crawlability in Technical SEO

When it comes to technical SEO, crawlability is the foundation to your website’s SEO health. It is one of the most important pieces of the puzzle when it comes to your online marketing efforts, a piece that is often overlooked and misunderstood. Having your pages crawled is an important factor in technical SEO, helping your pages

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What is a Backlink Audit and Do You Need One?

So you’re looking to strengthen your company’s off page SEO strategy, and you may have heard the phrase ‘backlink audit’ floating around everywhere. Backlinks play a crucial part in determining page authority and rankings, but not all backlinks are created equal and some can even harm your website’s SEO efforts so it’s essential that you’re

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Why Optimising for Mobile Is Crucial in Technical SEO

You may be aware of the importance of internal links, optimised meta data, and other ranking factors that play a crucial part in on-page SEO, but how comfortable are you with technical and mobile SEO?  In today’s digital world, mobile devices have become an increasingly important part of our lives. As more and more people choose to

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How Technical SEO Enhances User Experience

In an increasingly digital world, it seems that almost everyone has tried their hand at designing a website, a common venture for self-starters and businesses alike. We get it, the internet offers individuals a powerful platform to gain recognition and promote their unique voice to new audiences.  However, with the ever-growing competition in every niche,

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Why Do You Need a Technical SEO Audit?

In today’s media-saturated landscape, there are millions of websites vying for audience attention, making a strong online presence particularly crucial for businesses today. Well, this is where search engine optimisation (or ‘SEO’) comes in, giving individuals an opportunity to increase the visibility of their website by keeping up to date with some simple, but very

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