In an increasingly digital world, it seems that almost everyone has tried their hand at designing a website, a common venture for self-starters and businesses alike. We get it, the internet offers individuals a powerful platform to gain recognition and promote their unique voice to new audiences. However, with the ever-growing competition in every niche, […]
How Technical SEO Enhances User Experience Read More »
In today’s media-saturated landscape, there are millions of websites vying for audience attention, making a strong online presence particularly crucial for businesses today. Well, this is where search engine optimisation (or ‘SEO’) comes in, giving individuals an opportunity to increase the visibility of their website by keeping up to date with some simple, but very
Why Do You Need a Technical SEO Audit? Read More »
On 1st July, 2023, Universal Analytics will become GA4. We’ve put together a handy, FREE guide to help you navigate the first steps of migration and get yourself ready and set up in GA4. The guide includes: You can download your guide here. 📺 You can also catch up on our on-demand webinar here and dive a bit
Introduction to GA4 – Download your free guide! Read More »
Everybody always says that content is king, but what if your content’s crown is slipping? According to statistics from the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers leverage content marketing as part of their overall marketing strategy. But simply creating great, SEO-friendly content isn’t enough. Just like technical SEO and off-page SEO,
Why Do an SEO Content Audit? Read More »
There aren’t many quick wins in SEO. Most of the time, it will take months to see results from your SEO efforts; unlike other types of digital marketing like email marketing or social media campaigns, SEO requires a lot of patience. Because quick wins are so rare in SEO, it’s always exciting to discover a relatively quick
How Important Are Meta Titles & Descriptions For SEO? Read More »
While there are several key factors that determine the success of an SEO strategy, creating high quality content is indisputably essential for on-page SEO. Think about it: it doesn’t matter if your website’s technical performance is incredible and your backlink profile is perfect if humans and search engine crawlers see low quality content as soon as they land
How to Create High Quality Content for SEO Read More »
When they say that not all heroes wear capes, they might be talking about internal links. In the world of SEO where all websites are competing for the top positions in the SERPs, internal links are the unsung heroes. Even though it is often overlooked by website owners, internal linking is a critical ranking factor
Why Are Internal Links So Important for SEO? Read More »
Imagine this: You’ve just created your dream website and are ready to fill it with amazing content that is insightful and relevant to searchers, will drive conversions, and truly reflect who you are as a brand. What now? It is time for the pièce de résistance: on-page SEO. If you are reading this blog post,
On-Page SEO Basics Read More »
Viaduct Generation adds another feather to its cap as they get nominated in TWO categories at the Black Tech Achievement Awards. The BTA awards champion Black achievement in the technology sector and aim to inspire and connect while playing a role in mapping out a more diverse, inclusive, and innovative landscape. The 2023 BTA awards
It was the year 2020 when a pandemic swept through the world, erasing any remnants of normalcy and replacing it with what is now called the ‘new normal.’ The new normal alluded to people adapting to remote working, businesses moving their operations online, and the acceleration of digital transformation. This also meant that the shopping
Customers are ready for Black Friday – but is your website? Read More »
