It was the year 2020 when a pandemic swept through the world, erasing any remnants of normalcy and replacing it with what is now called the ‘new normal.’ The new normal alluded to people adapting to remote working, businesses moving their operations online, and the acceleration of digital transformation. This also meant that the shopping […]
Customers are ready for Black Friday – but is your website? Read More »
Viaduct Generation, a mission-led award-winning SEO agency focused on supporting the online growth of Black, POC, and Allied businesses, have released their Annual Diversity Report for the year 2022. The report is an endeavour by the agency to shed light on the statistics surrounding Black representation in the SERPs (Search Engine Results Page). When asked
Viaduct Generation releases their 2022 Annual Diversity Report Read More »
Who exactly is your product or service for? For your business to be competitive, you might be tempted to aim big and appeal to as many potential consumers as possible. However, this will not lead to success. Trying to appeal to everybody often means that your products or services end up being generic and catch
You’ve created your website and started marketing it but your pages aren’t ranking highly on Google or getting as many visitors as you’d like. You know you need to work on SEO but you’re not sure where to start. Google Analytics is a free tool that can help you improve your website’s SEO. It analyses and
In 2022, no business can ignore SEO (Search Engine Optimisation) in its digital marketing strategy. Just the first five organic results on the first page of Google receive 68% of clicks from potential customers. This means that no matter how good your other marketing and social media campaigns are, conversion rates will remain low if
You’ve made a fantastic website for your business. You’ve filled it with nice product pages, great articles, and attractive images that make your products look incredible. There’s just one problem: people aren’t coming to the website. What’s going on? It’s likely that your new website simply isn’t showing up high on Google search results. 93%
