While there are several key factors that determine the success of an SEO strategy, creating high quality content is indisputably essential for on-page SEO. Think about it: it doesn’t matter if your website’s technical performance is incredible and your backlink profile is perfect if humans and search engine crawlers see low quality content as soon as they land […]
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When they say that not all heroes wear capes, they might be talking about internal links. In the world of SEO where all websites are competing for the top positions in the SERPs, internal links are the unsung heroes. Even though it is often overlooked by website owners, internal linking is a critical ranking factor
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Imagine this: You’ve just created your dream website and are ready to fill it with amazing content that is insightful and relevant to searchers, will drive conversions, and truly reflect who you are as a brand. What now? It is time for the pièce de résistance: on-page SEO. If you are reading this blog post,
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Viaduct Generation adds another feather to its cap as they get nominated in TWO categories at the Black Tech Achievement Awards. The BTA awards champion Black achievement in the technology sector and aim to inspire and connect while playing a role in mapping out a more diverse, inclusive, and innovative landscape. The 2023 BTA awards
It was the year 2020 when a pandemic swept through the world, erasing any remnants of normalcy and replacing it with what is now called the ‘new normal.’ The new normal alluded to people adapting to remote working, businesses moving their operations online, and the acceleration of digital transformation. This also meant that the shopping
Customers are ready for Black Friday – but is your website? Read More »
Viaduct Generation, a mission-led award-winning SEO agency focused on supporting the online growth of Black, POC, and Allied businesses, have released their Annual Diversity Report for the year 2022. The report is an endeavour by the agency to shed light on the statistics surrounding Black representation in the SERPs (Search Engine Results Page). When asked
Viaduct Generation releases their 2022 Annual Diversity Report Read More »
Who exactly is your product or service for? For your business to be competitive, you might be tempted to aim big and appeal to as many potential consumers as possible. However, this will not lead to success. Trying to appeal to everybody often means that your products or services end up being generic and catch
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You’ve created your website and started marketing it but your pages aren’t ranking highly on Google or getting as many visitors as you’d like. You know you need to work on SEO but you’re not sure where to start. Google Analytics is a free tool that can help you improve your website’s SEO. It analyses and
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In 2022, no business can ignore SEO (Search Engine Optimisation) in its digital marketing strategy. Just the first five organic results on the first page of Google receive 68% of clicks from potential customers. This means that no matter how good your other marketing and social media campaigns are, conversion rates will remain low if
What does an SEO Manager Do? Read More »
You’ve made a fantastic website for your business. You’ve filled it with nice product pages, great articles, and attractive images that make your products look incredible. There’s just one problem: people aren’t coming to the website. What’s going on? It’s likely that your new website simply isn’t showing up high on Google search results. 93%
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