Insights

The release of the 2023 Diversity in SEO Report by Viaduct Generation has  revealed the lack of Black-owned businesses visible in the Search Engine Results Pages (SERPs).  The report’s findings shed light on a critical issue that demands urgent attention and rectification in industries such as Automobile, Baby care, Beauty, Electronics, Events, Health and Fitness, […]

Who exactly is your product or service for? For your business to be competitive, you might be tempted to aim big and appeal to as many potential consumers as possible. However, this will not lead to success. Trying to appeal to everybody often means that your products or services end up being generic and catch

You’ve created your website and started marketing it but your pages aren’t ranking highly on Google or getting as many visitors as you’d like.  You know you need to work on SEO but you’re not sure where to start.  Google Analytics is a free tool that can help you improve your website’s SEO. It analyses and

In 2022, no business can ignore SEO (Search Engine Optimisation) in its digital marketing strategy.  Just the first five organic results on the first page of Google receive 68% of clicks from potential customers. This means that no matter how good your other marketing and social media campaigns are, conversion rates will remain low if