SEO

In the ever-evolving digital landscape, search engine optimisation (SEO) has become a crucial element in ensuring online success. As businesses and websites strive to improve their visibility and rankings on search engine result pages (SERPs), understanding the intricate world of SEO has become essential. One fundamental aspect of SEO that lays the foundation for organic […]

When it comes to technical SEO, crawlability is the foundation to your website’s SEO health. It is one of the most important pieces of the puzzle when it comes to your online marketing efforts, a piece that is often overlooked and misunderstood. Having your pages crawled is an important factor in technical SEO, helping your pages

So you’re looking to strengthen your company’s off page SEO strategy, and you may have heard the phrase ‘backlink audit’ floating around everywhere. Backlinks play a crucial part in determining page authority and rankings, but not all backlinks are created equal and some can even harm your website’s SEO efforts so it’s essential that you’re

Have you worked tirelessly on revamping your website’s on-page and technical SEO, just to find that it still isn’t generating the traffic it deserves? Well, here at VG we understand your frustrations, but are here to tell you that there is a solution – and it comes in the form of a handy little tactic

You may be aware of the importance of internal links, optimised meta data, and other ranking factors that play a crucial part in on-page SEO, but how comfortable are you with technical and mobile SEO?  In today’s digital world, mobile devices have become an increasingly important part of our lives. As more and more people choose to

In an increasingly digital world, it seems that almost everyone has tried their hand at designing a website, a common venture for self-starters and businesses alike. We get it, the internet offers individuals a powerful platform to gain recognition and promote their unique voice to new audiences.  However, with the ever-growing competition in every niche,

Everybody always says that content is king, but what if your content’s crown is slipping?  According to statistics from the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers leverage content marketing as part of their overall marketing strategy. But simply creating great, SEO-friendly content isn’t enough. Just like technical SEO and off-page SEO,

There aren’t many quick wins in SEO. Most of the time, it will take months to see results from your SEO efforts; unlike other types of digital marketing like email marketing or social media campaigns, SEO requires a lot of patience.  Because quick wins are so rare in SEO, it’s always exciting to discover a relatively quick

While there are several key factors that determine the success of an SEO strategy, creating high quality content is indisputably essential for on-page SEO. Think about it: it doesn’t matter if your website’s technical performance is incredible and your backlink profile is perfect if humans and search engine crawlers see low quality content as soon as they land

When they say that not all heroes wear capes, they might be talking about internal links. In the world of SEO where all websites are competing for the top positions in the SERPs, internal links are the unsung heroes. Even though it is often overlooked by website owners, internal linking is a critical ranking factor