Once an American holiday that didn’t make much of a ripple over the pond, in 2024, Statista predicted Black Friday spending in the UK would reach over £9 billion—and this figure will grow even more in the future. If you want to claim your share, it’s time to spruce up your SEO strategy and website […]
Post-Black Friday Clean-Up: Preparing Your Website for Next Year’s Strategy Read More »
Google’s search algorithm is like a librarian in a massive, ever-growing library. But instead of pulling books off the shelf at random, this librarian carefully analyses each book’s content, relevance, and credibility to find the exact match you’re looking for based on an ever-evolving list of criteria. The algorithm is constantly learning and adapting, so
A Complete History and Timeline of Google Algorithm Updates Read More »
Ever-changing technologies, shifting consumer behaviours, and updating algorithms make search engine optimisation (SEO) a never-ending challenge. As we head into 2025, several trends are already emerging that will redefine how brands maintain their visibility in search results. This is what our crystal ball reveals when our team of experts take a look at the state
2025 Predictions for SEO Read More »
Tis the season of mistletoe, tinsel, and stockings hung by the fire. But for digital marketers, it’s also shopping season! The holidays are a crucial period for email marketing, as there are an abundance of opportunities to engage with customers and drive revenue. However, inboxes can also get flooded with promotional messages during this time.
Email Marketing Tips to Keep in Mind Over the Holiday Season Read More »
Viaduct Generation adds another feather to its cap as they get nominated in TWO categories at the Black Tech Achievement Awards. The BTA awards champion Black achievement in the technology sector and aim to inspire and connect while playing a role in mapping out a more diverse, inclusive, and innovative landscape. The 2023 BTA awards
Viaduct Generation, a mission-led award-winning SEO agency focused on supporting the online growth of Black, POC, and Allied businesses, have released their Annual Diversity Report for the year 2022. The report is an endeavour by the agency to shed light on the statistics surrounding Black representation in the SERPs (Search Engine Results Page). When asked
Viaduct Generation releases their 2022 Annual Diversity Report Read More »
