CRO SERVICES
Google Tag Manager.
To boost revenue, it’s essential to recover abandoned sales within your cart effectively.
Google Tag Manager
CRO SERVICES
Google Tag Manager.
To boost revenue, it’s essential to recover abandoned sales within your cart effectively.
Optimise Your Conversion Tracking with Google Tag Manager
At Viaduct Generation, we offer comprehensive Google Tag Manager (GTM) services as part of our Conversion Rate Optimisation strategy. GTM allows you to efficiently manage and deploy marketing tags (such as tracking codes and snippets) on your website without needing to modify the code directly. This service is crucial for businesses looking to optimise their conversion tracking and enhance their digital marketing efforts.
Why Google Tag Manager is Essential
Google Tag Manager simplifies the process of implementing and managing tags on your website. With GTM, you can:
Easily Manage Tags
Deploy and manage all your marketing and analytics tags from a single platform without relying on developers for every change.
Improve Website Performance
Reduce the need for multiple tracking codes that can slow down your site, as GTM loads asynchronously and efficiently.
Enhance Data Accuracy
Ensure accurate data collection by controlling when and how tags fire, reducing errors and discrepancies in your analytics.
Our Google Tag Manager Services
GTM Setup and Implementation
We handle the full setup and configuration of Google Tag Manager, ensuring it’s properly integrated with your website and existing analytics tools:
- Account and Container Setup: We create and configure your GTM account, set up containers, and link them to your website.
- Tag Migration: We transfer your existing tags into GTM, ensuring a seamless transition without data loss or tracking issues.
- Custom Tag Creation: We create and implement custom tags tailored to your specific conversion goals and business needs
Advanced Tag Configuration
Our team configures advanced tags to track key actions and events on your website:
- Event Tracking: Set up tags to track user interactions such as clicks, form submissions, and video plays.
- Conversion Tracking: Implement tags for tracking conversions like purchases, sign-ups, and downloads.
- Custom Variables and Triggers: Use custom variables and triggers to fire tags only when specific conditions are met, improving data precision.
E-commerce Tracking
We optimise GTM for e-commerce sites, ensuring you capture every crucial metric:
- Enhanced E-commerce Tracking: Set up GTM to capture detailed e-commerce data, including product impressions, clicks, transactions, and refunds.
- Custom Tag Implementation: Create and manage tags for e-commerce platforms like Shopify, WooCommerce, and Magento.
Ongoing Management and Optimisation
GTM requires regular management to keep up with changes in your marketing strategy:
- Tag Audits and Clean-Up: Regularly audit and clean up your tags to ensure they are up-to-date and functioning correctly.
- Performance Monitoring: Continuously monitor the performance of your tags to ensure they are firing correctly and collecting accurate data.
- Custom Reporting: Provide detailed reports that highlight how GTM is contributing to your overall marketing and conversion goals.
Integration with Other Tools
We ensure seamless integration of GTM with your existing marketing and analytics tools:
- Google Analytics: Set up and configure Google Analytics tags within GTM for enhanced tracking and reporting.
- Ad Platforms: Integrate GTM with Google Ads, Facebook Ads, and other platforms to track conversions and retargeting efforts.
- CRM Systems: Connect GTM with your CRM to track lead generation and customer journey data.
Benefits of Using Viaduct Generation for Google Tag Manager
- Expert Implementation: Our team has extensive experience in setting up and managing GTM, ensuring accurate data collection and optimal site performance.
- Custom Solutions: We tailor GTM configurations to meet the unique needs of your business, whether you’re tracking complex user journeys or simple conversions.
- Continuous Optimisation: We don’t just set up GTM and leave it; we provide ongoing support to ensure your tags are always aligned with your marketing goals.
ASIMO METHODOLOGY
For Google Tag Manager integration and optimisation using the ASIMO methodology, the Analysis stage involves auditing your current tag management setup to identify inefficiencies or tracking gaps. Strategy focuses on planning a GTM structure that aligns with your tracking needs and business goals. Implementation covers setting up GTM, configuring tags, triggers, and variables. Monitoring includes reviewing tag firing and data accuracy. Optimisation entails refining GTM configurations for improved data quality and insights, ensuring your tracking setup is both robust and scalable.
FAQs About Google Tag Manager
What is Google Tag Manager?
Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without editing the code directly.
How does GTM improve my website’s performance?
By loading tags asynchronously, GTM reduces the risk of slow page load times, improving overall site performance.
Can I use GTM with platforms like Google Analytics and Google Ads?
Yes, GTM integrates seamlessly with various platforms, including Google Analytics, Google Ads, Facebook Ads, and more.
Our clients say
Duray Pretorius | Co-Founder
Start Optimising Your Conversion Tracking with Viaduct Generation
Ready to unlock your website’s full potential? Contact us today for a comprehensive SEO audit. Let us help you enhance your online presence, drive more traffic, and increase conversions. With Viaduct Generation, you’re in expert hands, ready to elevate your digital success.