EMAIL-MARKETING SERVICES

Campaign Strategy

Develop a comprehensive email marketing plan with audience segmentation, personalised content, automated workflows, and performance tracking.

Campaign Strategy

EMAIL-MARKETING SERVICES

Campaign Strategy.

Develop a comprehensive email marketing plan with audience segmentation, personalised content, automated workflows, and performance tracking.

Our Email Campaign Strategy Process

Home » Email Marketing » Campaign Strategy

Discovery and Goal Setting

We start by understanding your business objectives, audience, and current email marketing efforts to define clear, measurable goals for your campaigns.

Audience Segmentation and Persona Development

Our team segments your audience based on demographics, behaviors, and purchase history, and develops detailed buyer personas to guide messaging and content.

Content and Creative Development

We create compelling email content and design that align with your brand and resonate with your audience, ensuring consistent messaging across all campaign touchpoints.

Campaign Execution and Automation

Our experts handle the execution of your campaign, from setting up automation workflows to scheduling sends, ensuring everything runs smoothly and on time.

Performance Monitoring and Optimisation

We continuously monitor the performance of your campaigns, providing insights and making data-driven adjustments to optimise results.

Why Choose Viaduct Generation for Your Email Campaign Strategy?

  • Customised Strategies: We tailor each campaign to meet your specific business goals and audience needs, ensuring maximum impact.
  • Expert Execution: Our team has extensive experience in executing successful email campaigns across various industries.
  • Ongoing Optimisation: We don’t just set it and forget it; we continually optimise your campaigns based on performance data to improve results.

Duray Pretorius | Co-Founder

Get Started with Viaduct Generation

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