EMAIL MARKETING

Conversion Tracking.

Get the most out of your email campaigns with Viaduct Generation’s conversion tracking service.

Conversion Tracking

EMAIL MARKETING

Conversion Tracking.

Get the most out of your email campaigns with Viaduct Generation’s conversion tracking service.

Home » Email Marketing » Conversion Tracking

Maximise Your Email Marketing ROI with Precision Conversion Tracking

At Viaduct Generation, our Conversion Tracking services for email marketing are designed to help you measure the effectiveness of your campaigns accurately. By tracking key actions and conversions, we provide you with the data needed to refine your strategies and increase your return on investment (ROI).

Why Conversion Tracking is Essential

Measure Campaign Effectiveness

Understand which emails are driving conversions, allowing you to focus on high-performing strategies.

Optimise User Journeys

Track the customer journey from email click to conversion, identifying areas for improvement.

Improve ROI

Use detailed insights to fine-tune your campaigns, ensuring you get the most out of your email marketing efforts.

Our Conversion Tracking Process

Implementation of Tracking Pixels and Tags

We start by setting up tracking pixels and tags within your email campaigns to monitor user actions such as clicks, purchases, and sign-ups.

Data Collection and Analysis

Our team collects and analyses conversion data, helping you identify patterns and opportunities for optimisation.

Custom Reporting

Receive customised reports that break down your campaign performance, highlighting key metrics and actionable insights.

Ongoing Optimisation

Based on the data collected, we continuously optimise your email campaigns to enhance conversion rates and overall performance.

Why Choose Viaduct Generation for Conversion Tracking?

  • Advanced Tracking Techniques: We use the latest tracking methods to ensure precise and reliable data collection.
  • Customised Solutions: Our tracking strategies are tailored to your specific goals, providing relevant and actionable insights.
  • Continuous Improvement: We don’t just track conversions; we actively work to improve them through data-driven optimisation.

ASIMO METHODOLOGY

For Conversion Tracking within Email Marketing using ASIMO, the Analysis phase focuses on understanding how email campaigns contribute to conversions. Strategy involves planning how to tag and track email-driven conversions accurately. Implementation sets up conversion tracking mechanisms via email marketing software and analytics platforms. Monitoring entails evaluating conversion data to assess the effectiveness of email campaigns. Optimisation adjusts email strategies based on conversion insights to enhance campaign performance and ROI.

Duray Pretorius | Co-Founder

Get Started with Viaduct Generation

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