Unlocking SEO Insights
Explore our frequently asked questions to gain valuable insights into the world of SEO, helping you navigate the digital landscape with confidence.
What is SEO?
SEO stands for Search Engine Optimisation, a renowned digital marketing strategy used to organically rank high on Search Engines such as Google, Bing, Baidu or Yahoo!. In layman's terms, it is the process that brands use to increase their online visibility by looking at things like: keywords, website structure, content performance, user experience, device usability and so much more.
Why Should I Work with Viaduct Generation?
We teach you how to fish. Although we offer small to medium sized businesses cost-effective access to an enterprise SEO platform, what really drives us is our commitment to client support. Our approach is driven by our goal of turning you/your team into independent, knowledgeable users of this game-changing technology. As a standard, all our packages include training calls, videos, documents and news updates to help you master the platform. Higher levels of service include full implementation and weekly consultation meetings to help you create engaging, target-oriented marketing strategies.Want to see the incredible power of SEO data?
Do I Really Need SEO?
Think about it like this. 93% of online experiences begin with a search engine. Search engines are the biggest digital discovery tools. Therefore, if growing your branded platform and funneling more traffic to your social channels is your goal, then placing website visibility as a high priority is essential. Want to find out more about how we can help you with your SEO?
What is the ROI?
Calculating the ROI for SEO will vary depending on your industry. For example, 320 people search for the phrase “wedding venues in Wales” every month, or variations like ‘wedding venues Wales’. If you are the first result on Google, we calculate that this would bring approximately 110 people to your website every month. Many of these people looking for wedding venues in Wales may have not heard of your brand before. Presuming 0.5% of those people booked a wedding venue once, this one search term would bring you 6-7 new customers every year.
Discover how much you could increase your web traffic by booking a free website review today.
How Long Does it Take to Start Ranking?
Most SEO’s calculate that it takes between 3 to 6 months for companies to start seeing results. This prediction is generally quite precise. However, it is important to note that on average only 5.7% of all new pages will get to Google’s top 10 within the first year.
How Much Does SEO Cost?
The average cost of SEO in the UK will differ based on the agency you are speaking to. Their size, credentials and your business credentials will have an effect on the price you are quoted. Generally speaking, you should expect to pay anything between £50 and £10,000 per calendar month for SEO services. Due to our partnership with Searchmetrics, our prices are, on average, 30-40% more cost effective than the industry standard.
Want to hear more about our packages? Get a free website review here and we will get back to you with a quote.
How Does the Process Start?
At Viaduct Generation, we make all our encounters with our partners as personable as possible. We kick things off with a comprehensive meeting to identify your goals. This can happen in your office, in ours or even via Zoom if we are unable to meet face to face.
In the meeting, we ask a specific set of questions to help us understand your business, your team and your target market. Once we have aligned on everything, we’ll then identify opportunities for increased organic page ranking. These insights will help inform your marketing focuses, as they begin to reveal what your market trends are.
How Do You Report On Progress?
We believe that complete transparency and continuous communication is essential, especially when building and maintaining healthy relationships with our clients. Depending on your needs, we offer daily, weekly or monthly customised data dashboards, complete with commentary explaining your online performance at the time. We also like to schedule fortnightly catch up calls where we can cover any questions you may have.
Can You Guarantee Results?
The short answer is no.
A word of advice - do not trust any SEO agency or individual who guarantees specific rankings in X amount of time. Far too many variables and factors affect organic rankings on a daily basis; too much for anyone to be able to guarantee specific results. What we can guarantee, however, is a comprehensive, holistic SEO and content strategy. We offer recommendations that will enact positive change towards your organic development plan and will grow your organic visibility over time.
What is Better, SEO or PPC?
The answer is very simple. If you want long term traffic and have the patience to wait several months to start seeing results, then SEO is for you. However, if you want instant results and are willing to splash the cash, then PPC is for you. At Viaduct Generation, we recommend using SEO for your overall website, and PPC for specific landing pages that you want to get instant traffic on. A combination of the two will enhance both these practices.
