Traditional search. AI answer engines. Generative search experiences. Your customers are using all three. Your competitors are visible on one. We make sure you dominate across every surface where decisions are made.
The Three Search Paradigms
Three distinct systems. Three distinct ranking signals. One unified strategy.
68% of online experiences still begin with a search engine.
AI-referred visitors convert at 23× the rate of traditional organic.
40% of Google searches now include an AI-generated element.
We don't treat these as separate disciplines. They're interconnected - and our strategy addresses all three simultaneously.
What We Actually Do
Each service is interconnected. Together, they build a search presence that compounds over time across every platform where your customers are making decisions.
Automated crawl monitoring, Core Web Vitals optimisation, schema markup generation, internal linking architecture, site speed improvements. Our AI systems run continuous audit-and-fix cycles - not quarterly reports that sit in an inbox.
We don't write blog posts. We engineer content systems - interconnected topic hubs designed to build topical authority and entity relevance simultaneously. Every piece passes through our multi-agent production pipeline: Research → Outline → Write → Edit → SEO/AEO optimise.
We track how AI platforms reference your brand in real-time. Where you're cited. Where you're absent. Where they're getting it wrong. Then we run entity correction campaigns to fix inaccuracies and expand your AI presence. This is the service most agencies don't even know exists.
Search engines and AI platforms understand your business through entities - the relationships between your brand, your topics, your products, and your market. We build and optimise these entity signals across your entire digital presence, ensuring both traditional and AI search systems see your brand as the authority.
Every link we build serves the content architecture. AI-powered prospect identification, personalised outreach at scale, and link placement mapped to the topic hubs where authority matters most. No generic directories. No irrelevant guest posts.
Client Results
Real outcomes from real clients across SEO, AEO, and GEO - all measured against commercial metrics.
Reporting
Not a spreadsheet of keywords. A commercial intelligence dashboard that connects search performance to revenue.
This is what your monthly report looks like. Not a spreadsheet of keywords. A commercial intelligence dashboard that connects search performance to revenue.
Viaduct Generation has been a great fit for us. From the start, the relationship has been as important as the work. We felt that the team shared our excitement about the possibilities of SEO for FMIS and have always been willing to go the extra mile to help us build the basis of a long term relationship. We accepted that SEO is a long term investment, but even within the first year we have seen an increase of over 100% in natural search traffic and clicks in our target areas.
Your team
Co-founder & CEO
Growth Strategist
Content Writers
Content Writers
Topical authority starts with understanding. These guides are built for marketing leaders and in-house teams.
Every technical SEO element your site needs to rank in traditional search and be accurately parsed by AI platforms with implementation priority scores.
Answer Engine Optimisation explained from first principles what makes content citeable by AI platforms, how to structure it, and how to track your AI citation rate.
The systematic approach to content architecture that builds topical authority with a real example of a 7-hub model that drove 161% revenue growth in 12 months.
SEO results compound over time rather than delivering overnight. Most clients see meaningful movement in rankings and organic traffic between months three and six, with significant commercial impact from month six onwards. AEO and GEO visibility can improve faster because AI citation patterns respond quickly to entity optimisation and structured content updates. We track progress against baseline metrics from day one and provide full commercial reporting every sprint, so you can see exactly what is moving and why.
No reputable agency guarantees specific ranking positions, and we do not. What we guarantee is a structured, evidence-based programme built on technical excellence, content architecture, and entity authority that consistently delivers commercial results for our clients. Our case studies demonstrate what is achievable. Our approach is transparent about timelines, benchmarks, and what success looks like before any work begins.
We work with ambitious e-commerce brands, B2B SaaS companies, professional services firms, and consumer brands, primarily in the UK but with growing international work. Clients range from early-stage businesses building search presence from scratch to established organisations looking to extend their authority in AI search as well as traditional organic. The common thread is commercial ambition: we work best with clients who treat search as a strategic growth lever, not a tactical add-on.
Our Search programmes are structured around 90-day sprints, with most clients committing to a minimum of two sprints to allow the compounding nature of SEO and entity authority work to show meaningful results. We do not offer one-off campaigns or single-month retainers, because the work we do is designed to build over time. Everything starts with a Search Growth Blueprint: a full audit delivered in 48 hours that establishes exactly where you are and what the opportunity looks like before any ongoing work begins.
Yes. A significant number of our clients have in-house marketing teams. We typically operate as the specialist search and AI visibility layer, either running programmes independently or working closely with internal strategists, content teams, and technical teams. We provide clear documentation, sprint reporting, and strategic guidance that your team can act on. If you have existing agency relationships, we can also operate in a multi-agency structure where our role is clearly defined.
Ready to Begin?
We'll run a full search visibility audit across traditional SEO, AI answer engines, and generative search - and show you exactly where the opportunities are. Delivered in 48 hours.
