Who we are

We’re on a mission to diversify digital

We are Viaduct Generation, a dynamic SEO agency boosting online growth for underrepresented businesses.

Enhance your profile, increase traffic, and drive sales with our transformative SEO services

Our vision, shaped by the social unrest of 2020, is driven by a commitment to equity and your ambitious growth. Our work extends beyond ourselves, embodying a spirit dedicated to meaningful change.

We are building a legacy. In an age where the physical and digital worlds continue to merge, it’s our collective responsibility to ensure future generations can occupy inclusive digital spaces. We can begin creating this reality by harnessing and sharing powerful technologies that will allow us to creatively prime these spaces, today.

View Case Studies

Our mission

We believe in the power of data and the spirit of people. By bridging both using trailblazing technologies, we support the commercial growth of ideas, people and their stories. Amplifying our stories today will drive change for generations to come.

Let's Talk

Our services

We use the transformational power of SEO to support the online growth of Black, POC and Allied businesses. Check out our services to see how we can help you with search engine optimisation, content marketing and technical SEO support.  

Let's Talk

Our community

We’re committed to dedicating our platform to amplify the voices of Black, POC and Allies businesses - find out more how we’re doing this.  For us, profits are nothing without purpose - which is why we donate up to 5% of our annual contract revenue to charities and community initiatives.

Let's Talk

Meet the team, your SEO experts

Meet the Viaduct Generation leadership and production team. They collectively combine their backgrounds in SEO, Marketing and Business Development to further our mission to diversify digital spaces.

  • Fabio Embalo

    Fabio EmbaloCo-founder and
    Chief Executive Officer

  • Duray Pretorius

    Duray PretoriusCo-founder and
    Chief Revenue Officer

  • Noémie El-Maawiy

    Noémie El-MaawiyHead of Marketing

  • Daniel Davies

    Daniel DaviesHead of Content

  • Francesco

    FrancescoEmail Marketing Executive

  • Lauren

    LaurenMarketing Executive

Professional Partnerships

We feel privileged to work alongside and collaborate with our incredible partners who help us further our mission to support underrepresented businesses optimise their search rankings.

Anti-Slavery International

Anti-Slavery International

Together with local organisations they work to secure the freedom of those affected by slavery and press for effective implementation of laws against slavery.

Camfed

Camfed

Through a gold-standard system of accountability to the young people and communities they serve, they have created a model that radically improves girls’ prospects of becoming independent, influential women.

Frontline AIDS

Frontline AIDS

Frontline AIDS have been on the frontline of the world’s prevention and treatment of HIV and AIDS since 1993. Their work supports marginalised communities in raising their voices and fighting for their fundamental human rights.

Searchmetrics

Searchmetrics

Searchmetrics provide software and services that deliver data and insights that enable marketers to reach their SEO and Content Marketing goals.

Wakuda

Wakuda

Wakuda is an online marketplace for shoppers of all backgrounds to discover and purchase from over 300 amazing UK black owned businesses and creative talents.

Yodel Mobile

Yodel Mobile

Yodel Mobile is the global leading mobile app marketing agency. They create award-winning, bespoke app-marketing programmes to launch and scale mobile apps.

Our client
says

Let's Talk

Viaduct Generation has been a great fit for us. From the start, the relationship has been as important as the work. We felt that the team shared our excitement about the possibilities of SEO for FMIS and have always been willing to go the extra mile to help us build the basis of a long term relationship.

We accepted that SEO is a long term investment, but even within the first year we have seen an increase of over 100% in natural search traffic and clicks in our target areas.

John De Robeck, FMISSales and Partnerships Manager

  • Legion of Vapers
  • People XCD
  • Dezrez
  • C-Workshop
  • Belolash
  • Hireserve
Scroll To Top