SEO SERVICES
SEO Audits.
SEO SERVICES
SEO Audits.
Get to grips with your website’s SEO performance with Viaduct Generation’s SEO audits – like health checkups for your whole website.
Complete SEO Site Audits for Enhanced Performance
At Viaduct Generation, we believe in a holistic approach to SEO, ensuring every aspect of your website is optimised for both search engines and users. Our comprehensive SEO site audits provide a deep dive into your website’s structure, content, and online presence. This process is essential for identifying and addressing any weaknesses that may be limiting your site’s potential.
In-Depth Technical SEO Audit
Our technical SEO audit is the foundation of our analysis, focusing on the technical aspects that affect your website’s performance. Key areas include:
- Site Architecture: We review your site’s structure, ensuring that it’s logical and easy for search engines to navigate. This includes analysing URL structures, internal linking, and the overall site hierarchy.
- Crawlability and Indexation: We check whether search engines can efficiently crawl and index your content. This involves examining your robots.txt file, XML sitemaps, and ensuring that all important pages are accessible.
- Site Speed and Performance: Page load times are critical for user experience and SEO. We assess your site’s speed using industry-standard tools, identifying factors that slow down your site and providing actionable recommendations.
- Mobile Optimisation: With a significant portion of users accessing websites via mobile devices, we ensure your site is fully optimised for mobile. This includes responsive design, mobile usability, and mobile-specific SEO factors.
- Security and Protocols: Security is a top priority, and we ensure your site uses HTTPS, protecting both your users and your site’s integrity.
Comprehensive Content SEO Audit
Content is the backbone of any successful SEO strategy. Our content SEO audit examines:
- Keyword Research and Optimisation: We evaluate your current keyword strategy, ensuring it aligns with user intent and search trends. This includes analysing keyword placement, density, and the use of long-tail keywords.
- Content Quality and Relevance: We assess the quality of your content, ensuring it provides value to your audience. This includes checking for duplicate content, ensuring content uniqueness, and relevance to your target audience.
- On-Page SEO Elements: We review and optimise meta titles, descriptions, headers, and other on-page elements. These components are crucial for improving click-through rates and enhancing visibility in search results.
- User Experience (UX) and Engagement: Good content must be complemented by a great user experience. We analyse your site’s UX, including readability, navigation, and the overall user journey.
- Rich Snippets and Schema Markup: We ensure your content is enhanced with schema markup where appropriate, helping search engines better understand and present your content in rich snippets.
Detailed Backlink Audit
Backlinks are a critical factor in your site’s authority and ranking potential. Our backlink audit covers:
- Backlink Profile Analysis: We provide a thorough analysis of your current backlinks, assessing their quality, relevance, and diversity. We identify toxic or low-quality links that may harm your site’s reputation.
- Anchor Text Distribution: We analyse the anchor texts used in your backlinks, ensuring a natural and diverse distribution that avoids over-optimisation.
- Competitor Backlink Analysis: By comparing your backlink profile with your competitors, we identify gaps and opportunities for acquiring high-quality backlinks.
- Link-Building Opportunities: We provide strategies for acquiring new, high-quality backlinks from reputable sources, helping to boost your site’s authority and ranking potential.
Strategic SEO Planning
Beyond identifying issues, we provide a strategic roadmap tailored to your business’s unique needs. This includes:
- Competitor Analysis: We conduct a thorough analysis of your competitors’ SEO strategies, identifying strengths, weaknesses, and opportunities. This insight helps inform a more effective SEO strategy for your site.
- Actionable Recommendations: We provide clear, actionable steps to improve your site’s SEO. These recommendations are prioritised based on their potential impact and ease of implementation.
- Ongoing Support and Monitoring: SEO is not a one-time effort. We offer ongoing support to monitor your site’s performance, adapt to changes in search engine algorithms, and continually optimise your strategy.
Why Choose Viaduct Generation?
Choosing the right partner for your SEO needs is crucial. At Viaduct Generation, we combine technical expertise with a deep understanding of digital marketing to deliver results. Our approach is data-driven, and we focus on transparency, providing you with detailed reports and insights throughout the process.
Our team of SEO specialists is dedicated to helping your business succeed online. We tailor our services to meet your specific needs, ensuring that you receive the most relevant and effective SEO strategies.
ASIMO METHODOLOGY
In a Site Audit using the ASIMO methodology, we first Analyse your website comprehensively, identifying technical SEO issues, content gaps, and UX/UI improvements. Our Strategy involves developing tailored solutions to address these findings, focusing on enhancing site performance and visibility. During Implementation, we apply these strategic recommendations, making necessary changes to your website’s structure, content, and technical setup. Finally, Monitoring involves tracking the impact of these changes on your site’s SEO performance, ensuring ongoing optimisation and refinement based on real-time data and results.
Duray Pretorius | Co-Founder
Get in Touch for a Full SEO Audit
Ready to unlock your website’s full potential? Contact us today for a comprehensive SEO audit. Let us help you enhance your online presence, drive more traffic, and increase conversions. With Viaduct Generation, you’re in expert hands, ready to elevate your digital success.