Technical SEO

Website Crawling and Crawlability

We use advanced website crawler bots to analyse the health of your website. Through this, we can identify problems in site structure, internal linking, URL structure, and more. Once the issues have been found as part of our SEO audit, it's easy for us to get to work on improving your website's friendliness to search engines. We'll update your XML sitemap, improve your indelibility, and make sure every URL is SEO-friendly. 

Site Speed Improvements

Site speed is a major ranking factor that will impact where your website appears in the search results. One of our technical SEO tasks is to speed up your website, improving both SEO and user experience in the process. Nobody wants to stick around waiting for a website to load, after all!

Removing Duplicate Content

We'll use canonical tags and href lang attributes to make sure that search engines are only indexing the versions of your site that you want them to see. With canonical URLS, we'll de-index duplicate content and improve your website quality in the eyes of search engines. 

Making Your Site Mobile-friendly

Google rewards mobile-first websites so it's essential that your site is optimised for mobile. We'll find ways to make it more responsive on mobile devices, helping your pages rise through the search rankings. 

Improving Internal Linking Structure

We'll improve the crawlability and indexability of your site by making sure your link structure is clear between pages. By encouraging structured data on SERPs and navigating your user directly to product and landing pages, we'll increase click-through rates and dwell time while reducing bounce rates.

Better Metadata

A user-friendly website is an SEO friendly website: on-page tactics like link building, effective alt and meta descriptions improve the performance of your site for bots and users by making navigation simple.

Industry-leading SEO Tools

We use exclusive SEO tools that use artificial intelligence to analyse your pages from the perspective of search engines. With our top of the range technology, we can understand your website's technical SEO with ease.

Tailored Service

Our technical SEO services provide you with comprehensive support to understand and optimise your site. We can teach you the importance of things like SSL certificates, meta and alt tags, backlinks and all sorts of other jargon in boosting your rankings. In our monthly analysis of your site and individual pages, we'll be happy to talk through any aspect of technical SEO auditing with you (it's getting us to stop talking about it which might be the issue!)

Our client
says

Viaduct Generation has been a great fit for us. From the start, the relationship has been as important as the work. We felt that the team shared our excitement about the possibilities of SEO for FMIS and have always been willing to go the extra mile to help us build the basis of a long term relationship.

We accepted that SEO is a long term investment, but even within the first year we have seen an increase of over 100% in natural search traffic and clicks in our target areas.

John De Robeck, FMISSales and Partnerships Manager