Demystifying SEO Language
Our comprehensive glossary is your key to unraveling the world of SEO terminology, making it accessible and understandable for beginners and experts alike.
Editorial Link
An editorial link is a one-way link placed within the body of content given naturally by other websites to specify a resource. It is a form of organic link building that are essentially backlinks.
Email Outreach
Email outreach is the activity of creating and sending email marketing campaigns to particular individuals to get them to take a positive action. It is often used to promote content, build links and collaborate or partner with businesses.
Engagement
Engagement refers to the action of communicating or interacting in an online community. The ways users interact can range from 'liking', 'favouriting' to 'commenting'. An online community can be anything from a website to a social media page.
Entry page
Entry page, similar to the landing page, is referred to as the first page viewed when visitors first access a website or mobile site. This page is important because the provided page content can initiate further engagement.
Evergreen Content
Evergreen content is content that is optimised to remain relevant and beneficial over a long period of time. This is due to the content relating to a topic that is continuously applicable; such as 'football scores' or 'how to get rid of a cold'.
External link
An external link (also known as a backlink) is a hyperlink that will direct a user from one page to another target page when clicked. It is a link on one domain that goes to a different domain. For example, a link on a page from blue.com will direct you to a page on purple.com.
