Demystifying SEO Language
Our comprehensive glossary is your key to unraveling the world of SEO terminology, making it accessible and understandable for beginners and experts alike.
Qualified Lead
A qualified lead is a lead who has already indicated that they are interested in a brand and has therefore been identified as somebody who is likely to become a customer. By identifying these qualified leads, the marketing and sales team can focus their efforts on the people most likely to convert into customers. The criteria that define a qualified lead may differ between organisations but it can often include actions such as visiting certain pages, interacting with the brand's social media posts, filling in forms, or clicking on calls to action. // A qualified lead may also be referred to as a Marketing Qualified Lead (MQL), which means that an organisation's marketing team believes they are likely to become a customer, or a Sales Qualified Lead (SQL) which indicates that the sales team agree that they will convert into a customer.
Qualified Traffic
Qualified traffic means the traffic from your website visitors who are already interested in your brand, products, or services and are likely to become customers. For traffic to be qualified, the content of your page needs to be relevant to what the searchers are looking for, making them more likely to convert to customers.
Query
Search queries, also known as web queries, are the strings of words that people type into search engines when they want to find something. There are three categories of search queries: navigational (queries where people are searching for a specific website), informational (where people are looking for information), and transactional (when people are ready to buy something).
