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Glossary of terms

In SEO, you are sure to come up against lots of abbreviations, jargon, and technical terms. As this can be overwhelming for those new to the practice, we have put together a glossary to keep you up to date.

Demystifying SEO Language

Our comprehensive glossary is your key to unraveling the world of SEO terminology, making it accessible and understandable for beginners and experts alike.

Faceted Navigation

Faceted navigation refers to a technique that allows the user to navigate their way through a page, such as to filter and/or sort results through multiple categories on a webpage. In most cases, they are located on the sidebars of eCommerce websites.

Featured Snippets

A featured snippet is a summary of information that is selected as most relevant to the search query within the search engine results page (SERP). They range from two to three sentences and appear towards the top of the SERP, beneath the advertisements.

Fetch and Render tool

The Fetch and Render tool enables you to experience how Google crawls a page on a website and how they visually render it on mobile and desktop devices. This Google feature can be located in the crawl section of the Google Webmaster Tools.

File Compression

File compression is a data process in which the size of a file is reduced by re-encoding the file data to use fewer bits of storage than the original file. This method is very effective as it allows for easier and faster transmission and will save a substantial amount of space long term.

Follow

In the world of digital technology, a follow represents a user choosing to see online content published by a digital media account. Very similar to subscribing, following is a way to support and observe members online.

Frame

A frame is a structure that allows for the dividing of a webpage into two or more separate parts. Often times a frame is used to keep one part of a webpage static while a different part of the page is loaded or scrolled through.

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