Demystifying SEO Language
Our comprehensive glossary is your key to unraveling the world of SEO terminology, making it accessible and understandable for beginners and experts alike.
URL
A URL (Uniform Resource Locator) is the address of a web page. It includes the domain name as well as the address of the specific page on the website. While URLs aren't always easy to read, it's an SEO best practice to create URLs that have clear words that describe the page.
URL Slug
A URL slug is the part of a URL that uses keywords that humans can easily read. Slugs can be generated automatically using the title of the page, or they can be manually created. They make it easier for people to identify page they are looking for and are also good for search engine optimisation.
User Experience
In SEO, user experience, often shortened to UX, refers to the overall experience of using a website. It covers how difficult or easy the site is to use, the efficiency of the site, and its structure, navigation, and interface. User experience is about providing the best experience to your website visitors.
UTM Code
A UTM code (Urchin Tracking Module) is a snippet of code on the end of a URL. It is a parameter that allows you to track user engagement on your website. To use them to track a particular campaign or ad, you add the UTM to the end of your URL so Google Analytics can track information such as the ROI of different campaigns. They allow you to define five parameters which help you learn more about what is bringing visitors to the site: campaign, source, medium, content, and term.
Why 'urchin'?
Urchin was an online software that was designed to analyse website traffic. Google bought the software and it became Google Analytics, but the name stuck.
