Demystifying SEO Language
Our comprehensive glossary is your key to unraveling the world of SEO terminology, making it accessible and understandable for beginners and experts alike.
Thin Content
Web pages that have little useful content for visitors are deemed thin content by Google and may receive a penalty. For a page to be considered thin content, it might have very little content, duplicate content, or content that is not relevant or useful. This might also refer to doorway or affiliate pages. Thin content increases your website's risk of a high bounce rate and a poor user experience. It also makes it unlikely that your site will receive backlinks.
Thumbnails
Thumbnails are previews of an image that have been downsized. The word has historically been used to refer to very small drawings or images, but in the context of the internet it means a smaller version of an original image that acts as a preview.
Time On Page
Time on page is a metric that measures the average amount of time that users spend on a page before moving on to the next page on your website. This is different to session duration time, which counts the average amount of time that users spend on the site. One key thing to remember with time on page is that it doesn't count people who landed on your site and then clicked back without looking at any of your other pages. Likewise, if a person visits many pages on your site before leaving, the last page they visited before leaving will not be counted in time on page.
Transactional Queries
Transactional queries are search queries that indicate that the searcher is ready to make a transaction or purchase. Unlike informational search queries (where the searcher needs information) and navigational search queries (where they're trying to go to a specific website or page), transactional search queries represent customers at the end of the conversion funnel. Sometimes these search queries have terms such as 'buy' or 'order' in them, and often they use the exact brand and product names of the items that the searcher wants to purchase.
TrustRank
TrustRank is one of the algorithms that helps determine the ranking of pages in the search engine results page. It analyses links to distinguish spam from quality pages using 'trust signals' which help determine whether a website is a trustworthy source.
Side note: TrustRank is the name of both the algorithms by Google and Yahoo; although Yahoo patented it first, Google's TrustRank algorithm is more popular.
